If you live in Toronto, you probably have a love hate relationship with hockey. But when it comes to Canada’s unofficial National sport, there’s no doubt that everyone can find something to love about it. I grew up watching hockey with my family and getting up ridiculously early to watch my brother play, so even though I can’t say I follow the sport super closely, it absolutely has a place in my heart.
I was recently invited to go to Quebec City for a very special announcement with the CHL (Canadian Hockey League) and Kia Canada. As of 2019, Kia Canada will become the Official Automotive Partner of the CHL and the new presenting sponsor of the Memorial Cup.
“On behalf of the Canadian Hockey League it is my pleasure to welcome Kia Canada to the CHL family,” said CHL President David Branch. “We are excited to work together to align our goals and build a strong partnership that includes creating a unique and memorable experience at our distinguished national championship. We look forward to the Memorial Cup Presented by Kia in Halifax this May, and our 2020 event in Western Canada.”
As part of the experience, we were lucky enough to get a behind the scenes tour of the newly renovated Videotron Centre, and watch a game between the Quebec Ramparts and Halifax Moosehead. I completely forgot that Patrick Roy (who I used to watch when I was a Habs fan) was the Ramparts coach!
It was such a treat to get to see all the advancements and upgrades they’ve made to the arena and the rich history behind not only the CHL but the Memorial Cup. The trophy was originally known as the OHA Memorial Cup and was donated by the Ontario Hockey Association in March, 1919, in remembrance of the many soldiers who paid the supreme sacrifice for Canada in the First Wold War. In 2010 the Memorial Cup was rededicated to the memory of all fallen Canadian Military Personnel. Last season marked the centennial celebration of the Memorial Cup where it was presented for the 100th time to the Acadie-Bathurst Titan in Regina. The 2019 Memorial Cup Presented by Kia will feature the host Halifax Mooseheads along with the champions from the WHL, OHL, and QMJHL competing May 16-26.
Kia’s commitment to industry leading quality and advanced safety and technology features makes them the perfect fit for the CHL. “Everyone at Kia will be working hard to drive our national past-time and working within communities across the country to provide more opportunities for Canadians to watch, play and love the sport of hockey.” said Director of Marketing Kia Canada Micheal Kopke.
This experience was truly one to remember and I’m excited to see how the partnership will unfold. Go Team Go!
**This is a sponsored post by the CHL and Kia Canada. All reviews and opinions expressed in this post are based on my personal view.